Serve (Hardcover) For uncountable years, most Indians shopped at standalone stores – until 1991, when Shoppers Stop made its debut. It introduced modern retail and changed the experience of shopping forever. Shoppers Stop introduced the concept of experiential shopping by converting vendors into partners and competitors into collaborators. But SERVE is more than just the story of this retail revolution. It’s a fascinating tale of how the spirit of service encompassed a store, a brand and a company, and evolved into building communities in the retail space and Serve (Hardcover) in the world of service. SERVE tells of how a business run from the heart doesn’t just result in huge revenues – it creates unforgettable memories, making that business a Serve (Hardcover) forever-brand to reckon with. A compelling narrative of the Indian retail revolution.
